Project: Photo Art Direction for Swig Life
The Challenge: With 20–30 new prints launching every quarter, every pattern needed its own moment. The challenge was keeping each shoot fresh and fun while making sure the imagery supported the bigger marketing story.
The Solution: I turned lots of creative ideas into one clear direction partnering across teams, building shot lists, leading on-set art direction, and guiding post-production through final selects. My role was to keep everyone moving together while making sure every little detail felt unmistakably Swig.
