Project: Photo Art Direction for Swig Life
I had the opportunity to art direct many photo shoots at Swig Life, balancing design with hands-on photo studio time. As a brand that releases 20-30 prints every quarter, the creative team ideated each still life shoot per print, bringing fresh perspectives and fun concepts to the table. I would gather and sort through the ideas, decide a direction, work cross-functionally with partners on marketing needs, create a shot list, lead post-production meetings, and manage on-set needs and timelines, and give the green light on final selects!
