Project: New Hope Girls for Vera Bradley

The Challenge: For International Women’s Day, Vera Bradley partnered with New Hope Girls on a limited-edition collection rooted in hope and purpose. The challenge was telling their story with the care it deserved while creating a campaign that felt authentically Vera Bradley.

The Solution: I led the campaign from concept to completion, drawing inspiration from handwritten notes and butterfly artwork created by the girls and women of New Hope Girls. From the photo studio to email, social, and web, I guided a team of designers in creating a warm, hopeful campaign that kept their story at the heart of every detail.