Project: Recycled Cotton for Vera Bradley

The Challenge: Recycled Cotton was something fresh for Vera Bradley—a new material with a familiar love of color and print. The challenge was introducing it in a way that felt exciting, easy to understand, and unmistakably Vera Bradley.

The Solution: As lead digital designer, I partnered with copywriters and designers to bring the story to life through email, web, and paid media. Featuring Lana Condor, we created a colorful, cohesive campaign that made something new feel right at home with the brand.