Project: Recycled Cotton for Vera Bradley

As the lead digital designer, it was an exciting time to be a part of a new and fresh initiative at Vera Bradley, Recycled Cotton! I worked with copy partners and designers to bring each objective to life and align brand standards through email, website and paid advertisements to tell a story of re-imagined material in a rainbow of colors and tried and true prints through the lens of celebrity ambassador, Lana Condor.