Project: Digital Art Direction for Vera Bradley
The Challenge: Ecommerce photography had to do more than show the product. It needed to tell a story while giving customers the details and confidence to make a purchase.
The Solution: I brought products to life through thoughtful sets, props, and lighting, evolving from monthly digital shoots to reimagining PDP photography for new categories like home. What started as big creative ideas became a visual experience that felt distinctly Vera Bradley and genuinely useful to the customer.
