Project: Digital Art Direction for Vera Bradley
I had the opportunity to jump into art direction for e-commerce at Vera Bradley; bringing products to life with engaging sets, props and lighting. I started out ideating and executing photo shoots for monthly digital needs to reinventing PDP photography for new home products and beyond. What started as exciting, wide-eyed ideas became a photos that told stories unique to Vera Bradley and an expectation customers turned to to make informed decisions on their purchases.
