Project: Mother’s Day 2020 for Vera Bradley

The Challenge: Mother’s Day gifting is personal, and our campaign needed to feel just as thoughtful while offering something meaningful for every kind of mom. As an expectant mom myself, this one felt especially close to home.

The Solution: As lead digital designer, I shaped the campaign across email, web, and paid media, partnering with marketing and guiding copy to tell a warm, joyful gifting story. It was one of those projects where the work and life beautifully overlapped, making it especially meaningful to bring to life.