Project: Mother’s Day 2020 for Vera Bradley

This project was just SO fun, especially as an expectant Mom at the time! I was the lead digital designer for our Mother’s Day 2020 campaign; ideating and leading design for email, website and paid media. I worked with the marketing team on digital objectives and needs and guided copywriters on the stories I wanted to tell. We were truly able to offer diverse gifting opportunities for Mother’s Day.