Project: Digital Design for Swig Life
My design roots began with creating retail emails. They challenged me as a junior designer, balancing design elements into a carefully crafted email that met the objective and drove traffic. I had the opportunity at Swig Life to elevate their digital presence by designing engaging email layouts, writing copy, and composing photography to drive engagement and excitement for both B2B and B2C audiences. If you want to know more, ask me about the process I led to increase the amount of emails we send per week – proactively delivering assets to an ever-growing company that’s not afraid to try new things.
Project: Digital Design for Swig Life Continued
Moving from Senior Graphic Designer to Design Manager, I continued to lead and mentor a team of designers from concept to delivery for every channel of the business, partnering with cross-functional partners to create cohesive, on-brand work. I set design standards, manage timelines and balance hands-on design with leadership to deliver high-quality collateral. In the end, it’s about the team. It’s communicating clearly and swiftly when pivots occur. It’s embracing kindness when seeking to understand challenges. It’s listening, making adjustments and offering ownership.
